The full program

Everything you need to
scale fast — structured,
practical, and self-paced.

48 lessons across 8 modules, built around the hugely effective CART growth framework. Watch the intro, then enroll now to get started straight away.

Quick course overview — 5 minutes

A brief walkthrough of what's inside, how it works, and who it's built for.

8 modules, 48 lessons
36+ templates & calculators
Community support boards
Monthly Zoom calls
All updates included
Start immediately on enrollment
Is this right for you?

Built for founders who are past the startup stage and ready to scale properly.

This isn't a beginner's guide to ecommerce. It's a structured growth program for founders who have some traction and want to convert it into consistent, profitable revenue growth.

This is for you if…

  • You're running a store doing $100k–$1m+ and want more growth
  • You're spending on ads but not sure what's actually working
  • Customers buy once but don't come back consistently
  • You want a framework, not just tactics
  • You're ready to do the work — you just need the right structure
  • You want to know your numbers and make decisions from data

This probably isn't for you if…

  • You're still validating your product or haven't made consistent sales yet
  • You're looking for someone to do it for you
  • You want a quick fix or overnight results
  • You're not willing to benchmark and track your numbers
Your tutor
Gary Baker
Founder, Ecom180 Strategic Advisory

This course isn't built from theory. Every module, every framework, every template comes directly from working with real ecommerce founders scaling their brands — diagnosing exactly where revenue is leaking, fixing it, and implementing growth strategies that work.

The CART framework grew out of a simple observation: most stores struggling with growth aren't struggling because they have bad products. They're struggling because they're pulling the wrong levers in the wrong order. CART fixes that.

  • Worked with ecommerce founders across fashion, homeware, health, and more
  • Helped businesses identify and fix sales leaks while growing revenue
  • Built and refined the CART framework across real client engagements
  • Founder of Ecom180 — independent ecommerce growth advisory
The curriculum

48 lessons. Every one practical,
specific, and immediately usable.

Click any module to see what's inside. Each lesson includes a video, and most come with a downloadable template, checklist, or working tool.

Start here Module 0 — Welcome & how it works 5 lessons
▶What you'll cover
▶How to get the most from the program
▶How the community works and how to get help
▶Free specialist webinars — what's included and when
↓Preparation for start — your pre-course checklist
Intro Module 1 — Introduction to the CART framework 6 lessons
▶How to double your revenue without more ad spend
▶The 4 levers and how to operate them
▶Introducing customer acquisition strategies
▶Introducing average order value tactics
▶Introducing repeat purchase techniques
⬡Creating a baseline CART benchmark — your starting numbers
T Module 2 — Tracking: metrics that matter 4 lessons
⬡The daily dashboard and how to use it
▶Google/Meta conversion tracking quick test
▶Setting up user recordings and heatmaps
▶The two surveys every store must have — and how to install them
C Module 3 — Customers: acquisition that actually works 16 lessons
⬡Calculating your ideal customer acquisition cost
↓Creating a customer avatar that resonates
▶Sales channels and where to find your customers
▶Paid traffic strategies for Google, Meta, TikTok
▶When and how to do live shopping
↓Dealing with agencies and understanding reports
↓Product page optimisation for conversions
▶Why creating trust is so important — and how to do it
↓Homepage and collection page optimisation
↓Collecting and presenting reviews the right way
▶Email capture, pop-ups and list building done right
▶Increasing conversion rates with on-site search
▶SEO and GEO/AEO — what's working right now
▶PR, influencers and affiliates — what to use and how
↓Referral programs and competition tactics
▶Partnerships and joint ventures for customer acquisition
A Module 4 — Average order value: get more from each sale 9 lessons
⬡Your current AOV and what it means
⬡How to use the AOV profit calculator
▶Tactics for increasing AOV consistently
⬡Determining your correct free shipping threshold
▶Pricing strategies and anchoring
▶Creating offers that increase profit
▶Creating bundles that sell
▶Irresistible cart and checkout upsells
▶Optimising bundles and upsells for maximum conversions
R Module 5 — Repeat purchases: getting customers back again 13 lessons
▶The real value of repeat purchases for your store
▶Why the number 4 in customer retention is so important
▶Creating an unforgettable purchase experience
↓Repeat purchase tactics and which to use
↓Introduction to the flowchart framework
▶What to offer customers to return — besides discounts
⬡How to create email automations that consistently sell
▶Email campaign strategies to increase revenue and profit
▶The secrets of SMS most ecommerce stores are missing
▶How to add direct mail for the greatest effect
▶The subscription dilemma — and whether it's right for you
▶How to keep customers even when they return their order
▶The pros and cons of loyalty programs — and what you should do
Conclusion Module 6 — The future: keep hitting new highs 4 lessons
⬡Your new CART benchmark and what it means
▶Next steps for even more growth
↓Strategies for the next 6 months and beyond
↓How to plan for success
Bonus Bonus module — Advanced sessions 7 sessions
⬡Cashflow strategies and how to use the cashflow template
▶How to make accounting and bookkeeping simpler (webinar)
▶How to use AI in your ecommerce business effectively
▶Funding for ecommerce stores (webinar)
▶Building a business that runs without you
▶Growth through acquisitions — how to buy another business
▶Selling your ecommerce business — what to do and what to expect
▶ Video lesson
↓ Downloadable template or checklist
⬡ Working calculator or spreadsheet tool
What you're getting

Everything in one place —
no upsells, no add-ons.

8 structured modules, 48 video lessonscore program
36+ downloadable templates, calculators and checklistskeep forever
CART benchmark tool — before and after your numbersincluded
Community support boards — questions answered6 months
Monthly group Zoom calls for more 1:1 helpincluded
Bonus module — 7 advanced sessions including cashflow, AI, acquisitions, exit planningincluded
All future updates and new content during access periodincluded
Founding member price $795 $495 · 6 months access
Enroll now

Join the Ecommerce
Growth Academy

Usually $795
$495
Founding member price · 6 months full access · Start immediately
  • All 8 modules and 48 lessons — immediately unlocked
  • Every template, checklist and calculator
  • CART benchmark tool included
  • Community board access for support
  • Monthly group Zoom calls
  • Full bonus module — cashflow, AI, acquisitions, exit
  • All updates added during your access period
Enroll now and get instant access
🔒

14-day money-back guarantee. If you go through the first two modules and don't feel it's right for you, email within 14 days of purchase for a full refund. No awkward questions.

What happens when you enroll

You'll be inside and working
within five minutes.

1

You'll receive a confirmation and login link immediately

Payment processes through Skool's secure checkout. Your account is created automatically and your login arrives by email within a few minutes.

2

All modules are unlocked from the start

There's no drip-feeding. Everything is available immediately. (Founding members will see modules as they're made available - later cohorts will see everything immediately)

3

Introduce yourself in the community

A quick post in the welcome board — your store, your revenue range, and your biggest current challenge. It's the fastest way to get useful responses from others going through the same thing.

4

Complete your CART benchmark

Before diving into lessons, fill in your baseline numbers. Revenue, AOV, repeat rate, CAC. This is what makes the before-and-after comparison meaningful when you reach Module 6.

5

Work at your own pace — support is always there

Post questions on the community boards any time. Gary monitors and responds regularly. When monthly Zoom calls are running, you'll see the dates pinned in the community.

What others say

Results from founders who've
been through the program.

★★★★★

"Gary's knowledge, expertise and insights are priceless. Extremely kind, professional and very generous with his knowledge and help. I would 100% recommend working with Gary."

Sophie Cooper I am Denim
★★★★★

"Gary talked us through so many basic things we were missing, which once we put in place, we felt like why hadn't we been doing that before! Highly recommend!"

Ade Hassan MBE Nubian Skin
★★★★★

"Gary's knowledge and analytical approach to e-commerce is immense. He works on the small details that drive profitability with processes, systems & KPI's that many haven't thought of or use."

Paul Bradley Retail X
The CART benchmark

You'll know exactly
how far you've come.

One of the most important things you'll do in this program is measure your starting point. At the end, you fill in the same numbers again. The difference is your result — and your testimonial.

Monthly revenue
$ ___________
Gross margin %
___________ %
Avg. order value
$ ___________
Repeat purchase rate
___________ %
Customer acq. cost
$ ___________
Customer lifetime value
$ ___________

You'll fill this in properly inside the program — with a working spreadsheet that calculates LTV automatically.

Common questions

Everything you need to know
before you enroll.

I'm already running ads and spending a lot — will this help?
Almost certainly. The most common pattern is founders spending heavily on acquisition while leaving significant money on the table through poor AOV, low repeat rates, and weak retention. The program helps you fix those first — which immediately improves the return on every pound you're already spending on ads.
I'm not very technical — will I be able to follow along?
Yes. The program is built for founders, not developers. Where tech is involved — setting up heatmaps, conversion tracking, email automations — the lessons walk through it step by step with screen recordings. If you get stuck, the community boards are there for specific questions.
I don't have much time — how long will it take?
Most founders work through two to three lessons per week alongside running their business. The format is entirely self-paced — you have six months of access and there are no deadlines. The lessons are concise and action-focused, so you can implement as you go rather than bingeing and doing nothing.
Will this work for my niche / product category?
The CART framework works across ecommerce categories — fashion, homeware, health and beauty, food and drink, sporting goods, and more. Some specific tactics (like subscriptions) are more relevant to certain categories, and the lessons flag this clearly. The principles of customer acquisition, AOV, and repeat purchase apply universally.
I've tried courses before and not got much from them. What makes this different?
Most ecommerce courses teach tactics in isolation. This one gives you a framework first — so every tactic has a context and you know why you're doing it. Everything is drawn from real client work, not theory. And the CART benchmark means you're measuring actual movement in your numbers, not just learning things in the abstract.
What platform is the course hosted on?
The program is hosted on Skool — a clean, straightforward platform built for courses and communities. Everything lives in one place: your lessons, the community boards, and any downloads. It works on desktop and mobile.
What happens after 6 months?
You'll receive a reminder before your access expires. At that point you'll have the option to renew at a reduced alumni rate. All templates and downloads you've saved are yours to keep regardless.
Is there a guarantee?
Yes — 14 days. Go through the first two modules and if you don't feel the program is right for your business, email within 14 days of purchase and you'll receive a full refund. No awkward questions.

Your store has more in it.
Let's find it.

Join the Ecommerce Growth Academy and start moving your CART levers today.

Enroll now — $495 founding member price

Usually $795 · Founding member pricing · 14-day guarantee · Instant access